75 Drownings and Near-Drownings in 15 Weeks; Pool Safely PSAs Urge Parents to Watch Children At All Times Around Pools and Spas This Summer

April 21, 2011

Washington, DC – With the summer swimming season just around the corner, the U.S. Consumer Product Safety Commission’s (CPSC) Pool Safely: Simple Steps Save Lives campaign is releasing its 2011 television and radio public service announcements (PSAs) highlighting various water safety steps that can be taken to save a life. In the first few months of 2011, there have been 37 drownings and 38 near-drowning incidents reported by the media across America. Developed with the campaign’s national partners the American Red Cross and the Y, the PSAs are being released nationally today urging parents and children to adopt as many safety steps as possible in and around pools and spas. The Pool Safely campaign is the federal government’s first-of-its-kind national public education effort to reduce child drownings and near-drownings in swimming pools and spas.
CPSC press release